I am Rocio Minguez Sparrowe.  I was born in Spain but spent most of my adult life in Singapore. I lived in Ireland 6 years, where I started my family, and now I’m back in Singapore with them.

My career in online marketing developed together with the industry, so I always worked in digital marketing innovations. I started in 2002, in Warner Bros, in Madrid, loading content management systems for websites. I excelled connecting databases and organising feeds to a series of B2B and B2C sites. Then I moved to online advertising when it was just getting started, managing all online advertising for home video launches in my last role. I moved to Singapore in 2007 to work for HP (previously Hewlett Packard) and I started rolling out social media platforms in Asia. The same for influencer programs, e-commerce sites, e-mail marketing plants and along etc.

During my 8 years in the company I worked in a series of APJ regional and worldwide teams. In demand generation and digital strategy. Content creation for products and services, and more.

I have a degree in Advertising and PR  (specialised in production) and an international Masters in Marketing Management.  I’m very organised, able to understand interrelated complex data systems and I’m tech savvy.  But at the same time I’m very creative and great with strategy and planning. I have a great eye for design but it all needs to have a practical purpose. 

As a person in the oldest spectrum of the millennial bracket I grew up with internet, but my passion for design and branding is what took me to this professional path. I knew quite early in life that this was what I wanted to do. As a child I was fascinated about how artists, designers and brands create content that generates certain perceptions, making people connect with them, and identify themselves with them.  

I am a story teller, a communicator, by nature. My work looks polished, clean, with a classic beauty but never sacrificing usability or functionality. Together with my strong ethics and a coach-like methodology with clients, my skills put me in a great position to successfully offer branding. marketing and design services to small companies and start ups.

As a child I used to dance, and as an adult Yoga became my dance. My Yoga practice triggered a shift of mindset, an awakening that changed my perspective towards life forever.  Everything you learn on your Yoga practice you an extrapolate to all other aspects in life. And it’s a knowledge that’s as relevant today as it was in ancient times.

I was compelled to share these findings with others. That’s why I became I yoga teacher, to spread this knowledge and to demystify the perception about it.  My yoga mind keeps me grounded in my life and my work. I taught yoga full time for 2 years before becoming a mother of twins.

My passion for design makes me surround myself with beautiful things,  but It was not until my 30s that I discovered a way to express all my creativity with my own hands, through woven art. Most of my work is digital, and with crafting I discovered a grounding mindful practice. It absorbes you and makes you detach from the passing traffic of thoughts in your brain to focus on the senses and the now. This allows you to rest your brain in a way you don’t even experience when you sleep, it’s meditative. When your brain enters that stage, when your body and mind and resting and you leave fight or flight mode, that’s when creativity awakes.

Originally this website started as a Blog but I decided to keep the name of other ventures. I started writing during a long medical leave where my body was not capable or much but my mind was racing. I loved the analysis of different topics, deep or light, the research, and adding a bit of humour to it.

The name Sparrowebites came up one day that my fridge broke down. I really didn’t want to let all the food I had go bad, so I cooked it all in one go. 6 different dishes. Then I invited my friends to come over to my apartment for dinner. It became the broken fridge party. A friend said: ‘You should start a catering company and call it Sparrowe bites, bites by Ms Sparrowe’ (me).

Sparrowebites became my brand, and I think it remains as fresh to me as when I made it in 2014. 

If you have reached this far reading about me, thanks! In addition to all the above I can add that I’m an advocate of efficiency, sustainability and contributing to a bigger cause.  I love plants, interiors and beautiful novels. I value, honesty,  integrity, respect, and the satisfaction of a job well done.

Check out my LinkedIn profile for more detail.