About me



I am Rocio Minguez Sparrowe.  I was born in Spain but spent most of my adult life in Singapore. I now live in Ireland with my family.

My career in online marketing developed together with the industry. I started online advertising when it started, in Warner Bros where I worked for 5 years. Then in HP (previously Hewlett Packard) I started working on social media when it was just coming out, influencer programs, e-commerce, e-mail marketing etc.

During my 8 years there I worked in regional and worldwide teams, in demand generation and digital strategy, in content creation for products and services, and more.


I have a degree in Advertising and PR  (specialised in production) and an international Masters in Marketing Management. I actualy started my career in Warner Bros as an intern populating a content management system for the launch of the company’s websites. Aged 20 I was already very organised, able to understand interrelated complex data systems and good with computers.  Once the websites were launched, it was a matter of creating processes to keep them updated and to drive traffic to them, to drive sales. The rest is history.

As a person in the oldest spectrum of millennial bracket I grew up with internet, and it’s only natural my career went this path, but it’s my passion for design and branding that took me here on the first place. I knew quite early in life that this was what I wanted to do. As a child I was fascinated about how artists, designers and brands create pieces that generate certain perceptions making people identify themselves with.  

I am a story teller, a communicator, and a have a great eye for design but it all needs to have a practical purpose. That’s why marketing communications is the perfect fit for me, and it’s like second nature. My work looks polished, clean, with a classic beauty and never sacrificing usability or functionality. I’m a huge fan of nordic design and follow the same principles on what I do. Together with my project management skills,  strong ethics and a coach-like methodology with clients, my skills put me in a position to successfully offers services of branding marketing and design to small companies and start ups.

As a child I used to dance, and as an adult Yoga became my dance. My Yoga practice triggered an mindful awakening that changed my perspective towards life forever.  I discovered a new approach, a new philosophy in life that’s universal. As everything you learn on your approach to Yoga you extrapolate to all other aspects in life. And it’s as relevant today s in ancient times. I was compelled to share these findings with others. That’s why I became I yoga teacher, to spread this knowledge and to demystify the perception about it.  


Design always attracted me, I like to surround myself with beautiful things, but It was not until my 30s that I discovered a way to express all my creativity through woven art. Crafting is a mindful practice that absorbes you and makes you detach from the passing traffic of thoughts in your brain allowing you to rest in a way you don’t even experience when you sleet. Like a meditation. It’s my own mindful practice. You can find some of my weaves in Etsy.


Originally this website started as a Blog but I decided to keep the name of other ventures. During a long medical leave my body was not capable or much but my mind was racing. I started writing. I have a natural ability to digest complex topics, organise concepts and simplify them and make then easy to understand for others. I also loved doing that a bit of humour. Since this site has taken different turns although I kept the name. It became my brand and remains as fresh to me as when I made it in 2014.

If you have reached this far reading about me, thanks! In addition to all the above I can add that I’m an advocate of efficiency, sustainability and contributing to a bigger cause.  I love plants, walks in nature and beautiful novels. I value, honesty,  integrity, respect, and the satisfaction of a job well done.

Following your passion doesn’t have to be just one thing. for more of the things I like out can check my Pinterest profile

Check out my LinkedIn profile for more detail.


WHAT DOES SPARROWEBITES MEAN? The name came up about many years ago. One day my fridge broke down in my shared apartment. I could not let all that nice food I had go bad so I cooked it all in one go, 6 different dishes. Then I invited my friends to come over and eat all my food. I said: bring the drink, I provide the food. It became the broken fridge party. A friend if mine said: ‘You should start a catering company and call it Sparrowe bites, bites by Ms Sparrowe’ (me). I liked the name and I started using it here and there. The rest is history.